.2024 has been actually an unstable year for adtech funding.U.S.-focused adtech start-ups, when accustomed to snagging billions in venture capital annually, have actually increased almost $360 thousand so far this year, placing it on course to become the industryu00e2 $ s slowest year in over a decade, per Crunchbase information. That downturn is due to market concentration, increased regulative pressures, and also economical uncertainties.ADWEEK spoke to five VCs that continue to invest in adtech business, even with these challenges, regarding what they are looking for and what they stay away from. Probably unsurprisingly, these entrepreneurs are actually targeting options in privacy-focused modern technologies and also industry-specific areas like connected television.